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Dear Facebook, Thank You for Banning Crypto-Related Ads… Lydian
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Dear Facebook, Thank You for Banning Crypto-Related Ads… Lydian

Aayush Jindal
Aayush Jindal
7 years ago
2 mins read
lydian

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On January 31, 2018, the Facebook advertising platform announced that it would no longer be allowing advertisements related to cryptocurrency or digital token ICOs through a blog post.

The Facebook advertising platform covers its own native social media website in addition to its other subsidiary services, including Instagram, Messenger and the Facebook Audience Network. As such, the extent and reach of Facebook’s ad platform encompasses a sizeable portion of young internet users.

Facebook getting rid of cryptocurrency related advertisements has led to many blockchain companies scrambling to find an alternative platform where they can showcase their upcoming digital token or related technologies. Even though dozens of internet advertising networks exist, it is perhaps a good time for such companies to pivot to a decentralized alternative, especially since distribution and decentralization is the bedrock of this industry.

One such example of a decentralized network is DaVinci II, a full-fledged marketing platform built upon the Lydian token. The token leverages its native protocol, The Whisper Network, to solve digital advertising problems. The company has already been offering its marketing cloud service to Fortune 1000 companies and other international brands.

Since attaining mainstream internet popularity over the past decade or so, Facebook has managed to amass a wealth of demographic data from all of its users. Based on that information, its advertising algorithms are trained to target only a small subset of users that are likely to be interested in what the advertiser is trying to offer.

In the context of the digital token market, advertisers can choose to target different types of audiences, including those that showed great interest in ICOs in the past and those with little to none. The advertising algorithms, however, are pretty limited in their function. Their scope of influence extends only as far as Facebook’s own platform and its limited number of subsidiaries. Furthermore, it fails to account for user behavior elsewhere on the internet, especially non-Facebook users.

The future of digital advertising needs to solve such limitations and will also benefit from not being reliant on a social network for its data. Despite Facebook realizing this fact to some extent, as demonstrated by its machine learning efforts, the other problems associated with the social network remain.

DaVinci II’s approach to the problem has had the incorporation of deep learning and big data from the very beginning of the platform through its Mona Lisa AI. The reach of the advertising network is not limited to a limited user base either, especially as it boasts planned integrations on multiple devices, content types and demographics. Furthermore, without a central governing authority as is the case with Facebook, advertisers are not forced to comply with strict guidelines and can attract investors to their ICO, for instance, without a long administration process.

Given how rapidly the blockchain space is growing, it makes sense for companies in the industry to seek alternative advertising channels that are not only technically sound, but also stable. A decentralized marketing platform, like the one DaVinci II is envisioning, thus has great potential to nullify Facebook’s decision to terminate cryptocurrency-related advertisements.

 

Media Contact:

LydianCoin Pte. Ltd
Sydney Ifergan
sydney@lydian.io
https://lydian.io

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Aayush Jindal
Aayush Jindal

Aayush Jindal

Aayush Jindal, a luminary in the world of financial markets, whose expertise spans over 15 illustrious years in the realms of Forex and cryptocurrency trading. Renowned for his unparalleled proficiency in providing technical analysis, Aayush is a trusted advisor and senior market expert to investors worldwide, guiding them through the intricate landscapes of modern finance with his keen insights and astute chart analysis.

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From a young age, Aayush exhibited a natural aptitude for deciphering complex systems and unraveling patterns. Fueled by an insatiable curiosity for understanding market dynamics, he embarked on a journey that would lead him to become one of the foremost authorities in the fields of Forex and crypto trading. With a meticulous eye for detail and an unwavering commitment to excellence, Aayush honed his craft over the years, mastering the art of technical analysis and chart interpretation.
As a software engineer, Aayush harnesses the power of technology to optimize trading strategies and develop innovative solutions for navigating the volatile waters of financial markets. His background in software engineering has equipped him with a unique skill set, enabling him to leverage cutting-edge tools and algorithms to gain a competitive edge in an ever-evolving landscape.

In addition to his roles in finance and technology, Aayush serves as the director of a prestigious IT company, where he spearheads initiatives aimed at driving digital innovation and transformation. Under his visionary leadership, the company has flourished, cementing its position as a leader in the tech industry and paving the way for groundbreaking advancements in software development and IT solutions.

Despite his demanding professional commitments, Aayush is a firm believer in the importance of work-life balance. An avid traveler and adventurer, he finds solace in exploring new destinations, immersing himself in different cultures, and forging lasting memories along the way. Whether he's trekking through the Himalayas, diving in the azure waters of the Maldives, or experiencing the vibrant energy of bustling metropolises, Aayush embraces every opportunity to broaden his horizons and create unforgettable experiences.

Aayush's journey to success is marked by a relentless pursuit of excellence and a steadfast commitment to continuous learning and growth. His academic achievements are a testament to his dedication and passion for excellence, having completed his software engineering with honors and excelling in every department.

At his core, Aayush is driven by a profound passion for analyzing markets and uncovering profitable opportunities amidst volatility. Whether he's poring over price charts, identifying key support and resistance levels, or providing insightful analysis to his clients and followers, Aayush's unwavering dedication to his craft sets him apart as a true industry leader and a beacon of inspiration to aspiring traders around the globe.

In a world where uncertainty reigns supreme, Aayush Jindal stands as a guiding light, illuminating the path to financial success with his unparalleled expertise, unwavering integrity, and boundless enthusiasm for the markets.

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