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The crypto space isn’t for the faint of heart. Thousands of projects are born and die in the blockchain world every day, and the fight for user and investor attention has never been fiercer. If you want to build a successful project here, you simply need to find a way to differentiate yourself and get your products and solutions in front of the people that matter. The people who will be willing to invest and actually interact with what you’re building.
Of course, this is much easier said than done (especially when you’re writing code, fixing bugs, and serving customers). That’s where a specialist crypto PR partner can be worth its weight in gold.
The right agency doesn’t just blast a press release into the void. It teases out the core of your story, translates technical jargon into headlines people remember, and plugs you straight into the journalists, influencers, and communities who move markets. In an industry that pivots overnight, from memes one minute to serious institutional narratives the next, having pros who live and breathe those mood swings can mean the difference between a token launch that trends on X and one that slips into obscurity.
Top 5 Crypto PR Agencies to Elevate Your Project in 2025
1. MarketAcross
MarketAcross has been sharpening crypto narratives since 2014, weathering each boom-and-bust cycle without losing its edge. These veterans know precisely how to put your story first, turning dense white-papers into news-ready angles and long-form thought leadership that actually gets read.
One thing that sets MarketAcross apart isn’t just their longevity. It’s their philosophy. They operate on a success-based model, meaning they only win when you win. No upfront retainers, no pay-to-play schemes. This alignment of interests creates a partnership where your success literally becomes their success.
Over the years, they’ve cultivated direct lines into CoinDesk, Cointelegraph, Bloomberg Crypto, and many other mainstream tech press, which means even early-stage projects can punch above their weight.
What Makes Them Different
MarketAcross PR agency built its brand on a pure-performance ethos, plus a decade-deep media Rolodex, allowing young projects to access headline real estate that would normally take years to earn.
2. Evox
Istanbul-based Evox rewrites the idea of “regional boutique.” Launched in 2011 with engineers at the helm, the firm combines hardcore technical expertise with deep ties to Turkish exchanges, publishers, and Telegram power users.
This means that clients don’t have to soften their protocol language. Evox’s strategists already know how DeFi liquidity pools work and can translate that into language that everyone understands, without losing nuance.
Their programs are end-to-end, encompassing various services such as PR, social media, influencer relations, motion graphics, and community management, all managed under one roof. That holistic setup saves founders from juggling multiple vendors, but the drawback is that their headcount is limited, so turnaround times may be a factor.
What Makes Them Different
Evox offers a rare blend of engineering-level comprehension and wide market access. This makes them a crypto PR agency that is perfect for projects that need technical credibility at home while testing global waters.
3. Funday Agency
If your protocol has the substance but lacks the sparkle, Funday offers you a way to find that pop-culture punch. Founded in 2019 by creatives from consumer brands, the team approaches crypto marketing with the same enthusiasm as a festival launch.
They bring big, bright visuals, playful copy, and stunts designed to go viral. Their researchers segment audiences with surprising accuracy, ensuring that the fun translates into meaningful funnel metrics rather than just cheap likes.
Because they’re not crypto-exclusive, the agency borrows tactics from fashion, gaming, and many other industries to make on-chain concepts more approachable to mainstream audiences. That fresh perspective can be a double-edged sword, though. Occasionally, the sizzle outshines the technical steak, and their crypto-specific media network isn’t as extensive as those of purist Web3 firms, still, for projects targeting mass adoption, that outside-industry DNA is a strategic asset.
What Makes Them Different
Funday marries consumer-brand showmanship with data-driven segmentation, turning complex blockchain ideas into campaigns your non-crypto friends will actually share.
4. X10 Agency
Think of X10 as a Swiss Army knife for Web3. Born in the ICO era and now spanning NFTs, GameFi, and DeFi, the agency provides strategy, PR, thought leadership campaigns, paid advertising, community operations, and even venture capital introductions.
Their geographically distributed staff keeps campaigns humming around the clock, which is handy when your Discord never sleeps. Crucially, they don’t force every client into the same funnel. A memecoin airdrop may get a sprint-style influencer blitz, while a regulated DeFi protocol receives sober, compliance-friendly messaging.
What Makes Them Different
X10’s one-stop shop pairs category-specific playbooks with 24/7 global execution, letting founders scale outreach without managing a patchwork of niche vendors.
5. DIFY Singapore
DIFY sits at the crossroads of East and West, working from crypto-friendly Singapore while servicing projects across Asia-Pacific and beyond. Their twin mascots, Shoyu (creative disruption) and Dan (methodical rigor), aren’t just branding fluff. They actually mirror the agency’s ability to toggle between bold storytelling and conservative, regulator-ready messaging.
That duality is vital when you need to impress crypto-native communities yet still pass a bank’s compliance check. Beyond pure blockchain, DIFY also handles fintech and emerging-tech accounts, which broadens their lens on how tokenized products intersect with traditional finance. For U.S. or European coverage, you may still need a partner agency, but if Southeast Asia is on your roadmap, their local media and exchange relationships are hard to beat.
What Makes Them Different
DIFY’s East-meets-West mindset—and its knack for balancing unorthodox creativity with buttoned-up comms—makes it a go-to for projects eyeing Asia without losing global polish.
Choosing The Right Crypto Agency For You
Just as each of these crypto agencies is different, so too is every project. Your particular needs, budget, and audience are likely to be different to the next project, so spend some time thinking about the factors and features that matter most to you.
Remember, the right crypto PR agency should become an extension of your team, understanding your technology, sharing your vision, and helping you navigate the complex landscape of crypto communications. They don’t just promote your project, they help shape its narrative and build its community, so choose wisely.
Image: DepositPhotos
